Jasmijn Bol, PhD
Jasmijn Bol, PhD
Francis Martin Chair in Business at Tulane University
PwC Professor of Accounting
Scholar of AI, Management Control, and The Future of Work
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About Professor Bol
About Professor Bol
Jasmijn Bol studies how artificial intelligence is changing the way organizations work. Her research examines how leaders can redesign performance evaluation, decision-making, incentives, and organizational structure so that technology strengthens human judgment, supports empowerment, and improves organizational effectiveness.
She also studies fairness and inequality in the workplace, with a focus on how evaluation and recognition systems shape careers. Together, her work explores how organizations can become both more effective and more equitable in a rapidly changing world.
She has presented her research at over 100 national and international academic institutions and conferences, frequently serving as a keynote speaker and panelist, further cementing her reputation as a thought leader and expert. Her contributions have earned her multiple distinguished awards, including the Best Early Career Researcher Award, the 2015 Notable Contribution to Management Accounting Literature Award, and the Alumni Association Excellence-in-Teaching Award, highlighting her outstanding achievements in both research and teaching.
New Podcast Episode
Rethinking Co-Creation at Work: How Human–AI Collaboration Creates Value
Rethinking Co-Creation at Work: How Human–AI Collaboration Creates Value
In this episode of Reshaping Finance, Jasmijn Bol explores why successful AI adoption is fundamentally a work-design challenge. Drawing on her recent AICPA & CIMA research, the conversation examines incentives, co-creation workflows, and where human contribution creates the greatest value.
New Book Coming Soon
Empowered by Design:
How AI is Rewriting the Logic of Management
Redesigning Organizations for the AI Era
Redesigning Organizations for the AI Era
Companies are pouring money into AI, yet many are still struggling to turn that investment into real enterprise value. Too often, firms layer AI onto inherited structures instead of redesigning those structures around what AI now makes possible.
Empowered by Design provides that missing design logic. It shows how leaders can build organizations that become faster, more productive, and more adaptive because judgment and responsibility move closer to the work without sacrificing coherence, quality, or accountability.
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